EVEA Couture: From Passion to Profession

Friday, June 01, 2012


Success in a particular craft is not always dependent on extensive formal training. Passion and experience, coupled with the right amount of fundamental knowledge, can be enough to turn a leisurely pursuit into a worthwhile business.
Greer Lee, owner of Evea Couture
As a child, I already enjoyed making clothes for Barbie dolls. As I grew up, I also designed and made my own dresses,” shares Greer Lee, owner of EVEA Couture, adding that her exposure to a family who loves dressing up contributed to her interest in dress-making. “Back then, people were already consulting me for fashion advice. I realized that I loved styling other people as much as I like to dress up.” Couture for her wasn't so much a career choice as it was a part of everyday life.

Lee has a degree in Management but started her career by working for some of the leading clothing retailers in the country. This experience increased her interest to break new ground in the local industry. She established EVEA to capitalize on her passion as well as to further hone her craft. With the brand, she not only provides a valued creation, but is also able to express her distinct design philosophy.
An EVEA essential is a line that carries pieces that every woman should have.
These are your "go to" dresses from day to night.
Made with wrinkle-free stretch fabric in comfortable silhouettes that will flatter most women.
Perfect for just about any activity, anywhere.
She describes her EVEA designs as timeless. “We make contemporary designs that are fashionable today and yet several years from now, it will still be in style.” EVEA also prides itself in being fashion for every woman. “Our creations are tailor-fitted to complement the client’s specific personality, style and appeal.

Lee actively involves every client in finishing their gown and entourage’s dresses. “It is their day so it’s important to engage them in the entire process. You have to come up with something that they want and at the same time be honest in your assessment of their preferences. Sometimes what a bride wants and what will look good on her are two separate things, but EVEA will make it work” Lee explains.
Silk chiffon alternately ruched around the body
with layers of bridal sateen to make this serpentine bridal gown
A princess bride’s ball gown made in vintage French lace
with Swarovski studs sparsely beaded all over the gown.
A modern-day Japanese inspired bridal gown. 
An inner gown made of lace with cherry blossom like pattern and a removable “kimono/train”
and pearl studded “obi belt”
And while it is typical nowadays for “packaged” gowns and dresses, Lee believes in the value of quoting based on design, complexity, and materials used. “Offering something that’s ‘de-kahon’ limits the brides-to-be’s choices. EVEA gives clients the freedom to select and ultimately get what they really want.

Lee likewise adopts an entrepreneur's mindset with her business, preferring to build EVEA as a brand instead of investing in her name. “I think of myself as an entrepreneur more than a designer; an entrepreneur who has an eye for beautiful things.”

Aside from made-to-measure bridal gowns and evening wear, EVEA also has a ready-to-wear line that caters to women on the go who wants flexibility and comfort in their wardrobe. EVEA Essentials offers dresses with adaptable designs that you can wear anywhere whether it may be a casual gathering or a formal event.

For details on EVEA, call 0917-8983832 or go to www.evea.ph.


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25 Comments

  1. uniquely done. Bravo!

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  2. i like fashion design dress make by filipino..

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  3. Her creations are very feminine! I love the dresses! Where are her creations available? :DD

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  4. my first time to hear about evea. love the gorgeous dresses!!


    see you here: http://carizzachua.blogspot.com/2012/05/what-i-wore-at-pfw-holiday-2012.html

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  5. @Anonymous: Thanks!

    @BatMan2010: Thanks for dropping by. same here, Filipino-made is something to be proud of.

    @Badet: Thanks Dear! I love it, too!

    @Franc Ramon: Thanks for the comment! Yes, I totally agree with you. Greer Lee designs are amazing!

    @Kai Grafia: Thanks Dear! For now, you can visit http://evea.ph/.

    @Noks Sosa: Thanks for dropping by! I super love her collections.

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  6. A model should be Always serious >?? give a smile.. it would be great to the viewers

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  7. @ Moderator: I think so, so the focus of the viewer would be on the dress itself and not with the model.

    @ Kath: Thanks dear! =)

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  8. this passion so very good super i like

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  9. Love her draping, along with the intricate details of her creations. I know draping with those pleats in between can be really tasking yet fulfilling in the end. I would know, as I took fashion design back in college. Kudos to the fashion designer, Greer Lee! :)

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  10. Love the white dress (third photo). :)

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  11. those are pretty awesome gowns and dresses.I will be happy to get one from the collection.

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  12. love the wedding dress but I skip the formal dress she made

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  13. It is good that they cater a wide range of fashion and gathering needs. Those designs look great. I will relay this to my friends who are into fashion and design.

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  14. really nice pieces of collection, i love the red one but i don't know if it will fit me.

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  15. Perfect fashion for the posh Filipina.

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  16. Wow! I love the bridal gowns. All the dress look so sophisticated. Congrats to the designer!

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  17. I particularly love the white silk chiffon dress.

    Cool collections!

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  18. I love Filipino designers. I love the dresses. Uniquely done..:)

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  19. This collection of GOWNS
    are IN and so fashionable.

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