HBC's National Makeover Day, Say “Yes” to a Beautiful Change!

Thursday, June 12, 2014


Press Release. The one thing inevitable is change. In nature, we see this daily miracle in the form of growth. Plants sprout from the earth, flowers come in full bloom, and people mature with grace. This year, change takes on the premiere responsibility of transforming a nation into a more free world view—where beauty is a right, and the transformative effects of change can be enjoyed by everyone.


“As an innovative world-class retailer of beauty and personal care products and services, we believe in giving every customer the right to be beautiful. This vision is the core reason why we make sure that our products and free services are fit for all the needs of a Filipina in order for her to feel beautiful, and are affordable enough for anyone to avail of,” Dreiann Ablaza, Customer Lifecycle Management Manager.

To further this, HBC is mounting the country’s first-ever National Makeover Day, today, June 12, 2014 at TriNoma Activity Grounds and in all HBC stores nationwide, to celebrate and affirm the beautiful transformation of Filipinas who will begin to embrace their beauty by saying “Yes” to a beautiful change!

Everyone is invited to say “Yes” to a Beautiful Change on June 12. This is the first in the Philippines. By joining the National Makeover Day event, you would walk away with your perfect selfie look, skincare routine, and secrets to confidence as takeaways. Free services such as facial, diamond peel, hot oil treatment, hair color application and foot spa will also be readily available during the event. So please visit our HBC stores on June 12, or if you are in Quezon City, celebrate with us at the TriNoma Activity Center,” Dreiann Ablaza said.

If in fairy tales, damsels are aided by a fairy godmother; at the National Makeover Day, ladies and gents who will say Yes to a Beautiful Change at the Trinoma Activity Center will have the likes of Ms. Philippines-Universe 2011 beauty queen Shamcey Supsup and supermodel and professional image consultant Abbygale Aranas-De Leon to help begin the beautiful transformation. There will also be other surprise celebrities to grace the event.


So come and join HBC make the world a more beautiful place by launching thousands of beautiful changes in every Filipina at the National Makeover Day. Say “Yes” to a beautiful change and be part of the country’s first beauty revolution through freedom and beauty transformation.


Hugs & Kisses,

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