Herbal Essences: YES, YES, YES to Shameless and Scentsual Pleasures!

Monday, June 30, 2014



What pleasures you that you’re reluctant to admit? No need to be ashamed—confess! Yah, right! Each and every one of us has secret pleasures. Maybe because, most of the times, we are too shy to admit it! If someone asks me, what’s my simple pleasure? Well, I’d rather say “nothing” or I’ll keep quiet so I won’t feel like I was humiliated. But that was far behind of my personality now. I am so vocal with the way I feel. I can say whatever I want and I will stand for it.

Erika Paredes says doing a selfie is one of the shameless pleasures.
And that’s the way Herbal Essences’ comeback, it made a provocative and scentsual with a stimulating and exciting event held recently at 71 Gramercy. Foreshowing the return of Herbal Essences is its bold campaign to encourage the pursuit of shameless pleasures. After all, there is no shame in seeking things that make one deliriously happy. Yeah? Absoutely!

... and so we did! (my friend Yani and I)
... and here's another one with my bff/sister Marj.

One of my shameless pleasures is to eat everything I crave for without any hesitation even though it is bawal. Haha. Meanwhile, the scentsual event graced by actress/host Kat Alano and writer Erika Paredes. The attention-grabbing, thought-provoking monologues about unapologetically admitting and seeking one’s own definition of shameless pleasure through a segment dubbed as “Shameless Talk.” The two of the most colorful, candid personalities in the social scene talked about their most shameless pleasures, and how women should be empowered to openly chase after what pleasures them.

Kat Alano talks about her shameless pleasures and "moaning" was one of those

Furthermore, to highlight the event, they playfully revealed the TV host/celebrity blogger Divine Lee as the brand ambassador of Herbal Essences, a P&G product. Hot on the heels of appearing in a video where Divine was revealed as the woman behind the moans overheard at a coffee shop, gym, yoga studio and shower room, she gamely confessed her very own shameless pleasure. Playful, smart, vibrant and a go-getter as evidenced by her blog and podcast escapades, Divine Lee flawlessly embodies Herbal Essences’ naughty but nice character. She encourages women to pursue their desires and go after life’s shameless pleasures.

battle of the moans. Haha.
another shameless pleasures -- singing and moaning!
 “I love taking a shower with Herbal Essences lalo na after a very long day. Sobrang scentsual! When I’m in the shower, I look forward to the refreshing scent of the shampoo. Sarap na sarap ako sa shower experience,” Divine candidly admitted.

Divine Lee

Procter & Gamble Philippines decided on Divine Lee as brand ambassador as she epitomizes what Herbal Essences stands for: the female go-getter who’s naughty and nice, playful, adventure-seeking and unafraid to chase after what she wants. On which, I guess every women should have.

And to make it more exciting, a high note with a party headlined by DJ Callum to the delight – make that pleasure – of many who danced the night away.


Herbal Essences is available in two variants - Hello Hydration and Dangerously Straight.

Hello Hydration Shampoo and Conditioner
Dangerously Straight Shampoo and Conditioner (not in the photo)
So whether it’s singing along to a teenybopper pop song, stalking someone online or a shower experience which turns out to be the most pleasurable highlight of your day, we encourage you to go ahead and say YES, YES, YES to shameless and scentsual pleasures.

Take it from Divine Lee, and try the all new Herbal Essences shampoo and conditioner.

For more details,visit these Herbal Essences’ accounts – Facebook | Twitter | Instagram.

What I'm wearing: Michaella white with black lining blazer, Forever21 black dress and shoes (similar here)

Happy Monday!

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Hugs & Kisses,
Aylin || Facebook || Twitter || Instagram

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