I attended the Tanduay Rhum Rock Fest Press Conference last Wednesday, September 28, 2011 held at Century Park Hotel. It was an honour to witness such a band-studded event and watched Rico Blanco performing “Ngayon” live.
Let’s tackle what’s this Tanduay Rhum Rockfest is all about!
This is Our Story: Celebrating the Filipino Spirit!
It all started in 2006, when Tanduay decide to take on aradical new approach to reaching out to Filipinos. “Music Marketing” entered the lexicon of Tanduay’s communication strategy. It was a good move, considering that music has a universal appeal to the young market that Tanduay seeks. But moreover, it was the ROCK genre which clearly defined the brand’s personality.
Since its birth, Pinoy Rock has captured the best of being Filipino, with its drum beats and guitar-laced stories about the Filipino spirit. It’s a genre that combines the best performers as well as best songwriters, as their words and voices resonate about the Filipino way of life for other Filipinos.
Tanduay went deeper and discover what makes the Young Filipino involved; their desire to define their individuality, and to be connected with their peers at the same time. Events. Rocks Concerts. With engagement through activation, Tanduay entered the world of the youth and became part of it.
This is Our Mantra: First Five. The Power of Five. A league of ONE.
For the 3rd year, Tanduay brinsgs together the biggest line-up of bands ever assembled in Philippines Music History – in nationwide tour no less. Chicosci, Sandwich, Kamikazee, and new comers Wolfgang and Parokya ni Edgar complete the casting coup called “The First Five.”
To be part of the First Five has becme synonymous with a distinct privilege that elevates every member to Rock Icon status. Furthermore, they are united as a “League of One,” under one banner as the Tanduay First Five. The line-up further reflects and reinforces Tanduay’s standing as the country’s Number One Rhum.
With the powerhouse roster, the event just got bigger and louder for 2011, as the bands will tour in 30 dities nationwide – upholding a legacy that to date, more than 5 million music fans in more than 150 concerts arenas have rocked out to since the national tours started in 2006.
Without a doubt, this is the golden age of Filipino Music and Pinoy Rick. City after city, the nation witnessed jampacked venues, with people travelling from all corners, rain or shine, just to sing along and have an all-out rockin’ good time.
The Power of Five. A league of One. Tanduay First Five. The Legacy Continues.
This is Our Commitment. Rhum Rockfest – Year Five The Event of the Year.
The Tanduay First Five Nationwide Tour had no Manila leg, as it reserves the biggest event of the year for Metro Manila. The concert tour that Tanduay does so well takes a momentary rest for Tanduay’s biggest rock concert ever.
Dubbed as Rhum Rockfest Year V, the event will showcase 30 popular bands from all generations. Slated for takeoff on OCTOBER 14, 2011, it will be held in SM Mall of Asia Concert Grounds from 5:30pm until daybreak. Once again, Tanduay puts together the biggest rock show in the country. It’s time to Rock ON, Pilipinas!
The First Five bands will be joined by popular acts from every rock genre – from classic, to metal, to emo, and pop-rock – all great music coming together to tell the continuing and evolving story of Filipino Rock.
And of course, Tanduay Rhum’s First Five bands, past and present, will take centerstage. To be sure, the whole night will be on fire with the biggest icons of Pinoy Rock from Sampaguita to Introvoys – Paco Arespacochaga is flying in from United States for the event – to Orient Pearl and P.O.T. The Tanduay Rhum Rockfest breathes life once again to great names such as Hungry Youg Poets, The Youth, Tropical Depression, The Dawn and Color it Red. 90’s bands like Siakol, Grin Department and Razorback, will be also onstage to provide the nostalgic feel of this era.
These great acts will be joined by a new generation of rock bands, such as Hilera, Franco, Urbandub, Gloc 9, Typecast and Moonstar88, Rhum Rockfest attendees will witness the comeback of Ebe Dancel, as well as a surprise Rock Icon.
This is Our Vision. Tanduay. One Brand built from the Filipino Spirit. OPM. Original Filipino Music. It was a tie-up that was meant to happen.
To better capture the story of the Tanduay Rhum Rockfest, Tanduay partnered with Rico Blanco, one of the country’s most prolific songwriter, in making his newest single “Ngayon” to be the anthem for the event. “Ngayon” is a message of celebration for Pinoy Rock in general. It clearly narrates of how Filipinos should be proud of how artists have evolved to how we sound today. Because there is no time like NOW to show the world that we rock. And there’s no better venue to do it than at Tanduay Rhum Rockfest. Indeed, Rico Blanco’s performance “Ngayon” will be one of the highlights of the event.
On October 14th, Tanduay will declare it support to the Organisasyon ng Pilipinong Mang-aawit, being the leading and most respected organization of Filipino professional singers in the coutry. Tanduay will be partnering with OPM in promoting local artists and nourishing the growth of the music industry in general.
Dead-set of keeping the flame of OPM alive and potent, as evident in the poignant lyricism of “Ngayon:” “Ang nakaraan pasasalamatan, pero ngayon ang panahon,” Rico Blanco sings in obvious homage to the songwriters and composers before him, the previous masters of the craft. This both a plea for all OPM artists to unite, and a celebration of how far the music has come and evolved with the combined efforts of artists like Blanco and corporations like Tanduay who believe in preserving and supporting our own.
How to get Concert Tickets?
Getting concert tickets is as easy as buying Tanduay. 3 Bottles of Tanduay 5 Years and T5 Light in any combination entitle buyers to a VIP ticket, and 1 bottle of either Tanduay 5 Years or T5 Light can be exchanged for a General Admission ticket. Just make sure to get it from participating 7-11 and Ministop outlets nationwide. Tanduay made sure that the biggest gathering of the Country’s finest Rock Acts will be affordable and available to its loyal consumers.
For updates:
Twitter: TanduayRRFYear5
Facebook: Tanduay Official Page
Youtube: TanduayRRFYear5
Or Call RhumRockFest 2011 Hotline (02) 3687424 for details.
Love,
Aylin
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