Feel and See the Beautiful YOU with Dove’s New Campaign “Reveal Your Glowing Skin”Saturday, September 01, 2012
Did you know that only 4% of women in the world describe themselves as BEAUTIFUL? Uh-oh! Well, this percentage is based from the latest survey conducted by Dove. Sad, because most women in the world have a low self-esteem and needs help to boost their self-confidence so that they can proudly say that they’re beautiful. Being beautiful doesn’t mean that I need to be perfect especially on my physical appearance, but being beautiful is more of acceptance that we are created UNIQUE, which makes us beautiful.
Because of the low percentage of the result, as we all know, Dove has always been at the forefront of celebrating real beauty. Several years ago, Dove made waves with its Real Beauty campaign which resonated in the hearts of women all over the world because it made women realize that being beautiful did not have to mean possessing supermodel features. Being beautiful was as simple as having soft, smooth and glowing skin. Dove is so very eager to do something to get higher result in due time when they’ll make a new survey, that’s why they came up with the Reveal your Glowing Skin campaign.
Do you have what it takes to reveal your Glowing Skin?
Today, Dove continues to pave the way for Filipinas to reveal their real beauty to the world with its latest campaign that urges every Filipina to Reveal her Glowing Skin. Dove calls on women who possess beautiful glowing skin and confidence and can be sources of inspiration to others through their own unique life stories. Ten women who best represent and epitomize the ideals of the beauty brand will be the faces of Dove’s new campaign, starring in their very own billboard on Edsa and as well as a grand photo exhibit at the end of the year.
Mechanics listed below are so easy.
1. Being part of the Dove movement takes only a few simple steps. To get that billboard-worthy beautiful glowing skin, aspiring Dove women should use Dove Beauty Bar for seven days. More than just a cleansing bar Dove contains ¼ moisturizing cream that makes skin smoother and softer. It gently yet effectively works from within resulting to beautiful glowing skin.
2. After taking Dove’s 7-day challenge, you should take a close-up picture of you and upload it on Dove’s Official Facebook Page. Uploading of entries will be until October 31, 2012. Ten (10) women will be featured from among the entries who will be given the privilege to represent the essence of real beauty as envisioned by Dove.
Easy, right? Of course, I joined too! And I am BEAUTIFUL because I live my life the way I want it! Just SMILE every day, and you'll bring Happiness to everyone! I'm a DOVE Girl! ^-^
Moreover, renowned fashion photographer Sara Black joins the Dove team for the second time as she peeps through the lens to capture Dove’s real beauties in awe-inspiring photographs. Black recently published her book “When I look in the Mirror” which featured a diverse group of women in ‘un-retouched’ photos to celebrate every woman’s unique and individual beauty. For the latest Dove campaign, Black will interpret 10 inspiring stories of real women and how their inner beauty and strength were able to break social barriers.
Working alongside Sara are some of the country’s top female photographers, among them Joan Bitangcol, Isa Lorenzo and Pilar Tuason. The pictures will be used in the new Dove billboard and also in a grand exhibit slated later this year.
Dove’s latest campaign is definitely more than skin deep. Beyond the search for women with exceptionally beautiful and glowing skin is a celebration of a woman’s new-found confidence that stems from taking good care of one ’s self. Through the Reveal your Glowing Skin campaign, the world’s trusted beauty bar hopes to encourage more Filipinas to let themselves be seen and heard, and serve as role models to their peers.
Let us make the 96% of women in the world to inspire them and feel and see the BEAUTY they have on their own way and have that glowing skin.
Happy “BER” Months!