“Life Changers’ Challenge: Success in Numbers” – Pharmaton’s way of fueling passions and changing lives through sustained energy.

Sunday, May 10, 2015


Filipinos have built a reputation by being one of the most caring and passionate citizens this planet has ever seen. This fact has never been more pronounced than today, with a number of our fellowmen earning global distinctions for exuding a deep, natural inclination to change the lives of people.

However, despite enjoying a success of this magnitude, one huge stumbling block that hinders a lot of Filipinos from reaching out to other people is the lack of sustained energy to achieve more. Nowadays, it’s quite a challenge to keep our energy levels up for most part of the day and continue delivering on a high note. For one, we’re constantly exposed to great amounts of stress without us even knowing it—while sitting in traffic on the road going to work in the morning, after a pressure packed day in the office, or even in the comforts of our own homes, mind you. It’s just that easy to get exhausted with our brains, our bodies, and our immune system taking nonstop beating on a regular basis.

PHARMATON LIFE CHANGERS 3
Left to right: Chef Rob Pengson, Reese Fernandez-Ruiz and Peter "Futkalero Pedro" Amores

Life today demands a lot of energy from us and we try to perform in everything that we’re involved in—from our family, our work, to our personal lives,” says Pharmaton Senior Brand Manager Bernice Jalgalado. “This is why it’s really amazing when we see people who go beyond just being able to deliver for their families, for their careers, and also have things that they’re passionate about.”In such a very challenging world, one needs to be on top of things in order to succeed and help make other peoples’ lives better. This is the virtue that Pharmaton intends to champion, as it celebrates the Filipinos’inner resolve to become a bigger part of a better world through yet another groundbreaking initiative: the Life Changers’ Challenge: Success in Numbers.

In search of exceptional Filipinos

To succeed, every one of us needs to achieve an improved physiological and mental state to fuel us to accomplish things we are really passionate about.Such has been the idea behind Pharmaton’s groundbreaking campaign, the Life Changers’ Challenge: Success in Numbers. It is a modern day movement that draws inspiration from the belief that the measure of true success is defined by the number of lives one has touched—making a difference and causing a positive, life-changing impact to others and to the world. It is an online, video-driven nationwide competition that aims to search for exceptional Filipinos who cause positive change to the world around them.

The Life Changers Challenge is open to social entrepreneurs, advocates, and other relevant groups of people who spearhead high-impact projects and aim to see their visions come to life. Simply visit the Life Changers Challenge microsite and submit a proposal video explaining the concept behind your proposed projects. Winners will receive a grant of Php 1-million to fund their initiatives, whose implementation will then be documented as a life changers’ journey.

Energy with a purpose

Pharmaton is igniting the drive of every Filipino to make a difference by fueling their passions to change other people’s lives through sustained energy. This virtue stands at the core of the brand's latest endeavor, Life Changers Challenge: Success in Numbers--an online, video-driven nationwide competition that aims to search for exceptional Filipinos who cause positive change to the world around them, that features real life changers namely culinary educator Chef Rob Pengson, social entrepreneur and Rags2Riches founder Reese Fernandez-Ruiz and sports advocate Peter "Futkalero Pedro" Amores.

“The core of the Life Changers campaign is really about bringing that energy on a positive level, how you’re going to use that energy for others and not just for yourself, explains Jalgalado. “At the same time, we’d like to illustrate how being able to serve others will also go back to fulfillment of the individual. It’s about empowering everybody to perform in the different aspects of your life through energy from the body and the microsite, will be accessible very soon, and will also feature the most viewed and the most popular Youtube video entries from the participants.

PHARMATON LIFE CHANGERS 2
Pharmaton Life Changers (foreground L-R) Peter "Futkalero Pedro" Amores, Rags2Riches founder Reese Fernandez, and culinary educator Chef Rob Pengson pose for the cameras together with Boehringer Ingelheim Group Manager Mely Guerrero (behind, right) and Pharmaton Senior Brand Manager Bernice Jalgalado.

Once posted in the portal, viewers would be given the opportunity to share a thing or two on how the presentations can be further improved, thus helping competitors strengthen their case and win the million-peso project grant. Aside from this, the microsite will also host the latest stories about the participants and Pharmaton Life Changers, namely social entrepreneur and Rags2Riches founder Reese Fernandez-Ruiz, culinary educator Chef Rob Pengson, and sports advocate Peter Futkalero “Pedro” Amores. “It’s amazing how they (Pharmaton Life Changers) can be low-key, but at the same time they are able to do a lot of things and have a high impact in our society,” Jalgalado adds. “It’s nice to see these individuals being married, with children, have individual careers and not something that’s simply handed down to them. They enjoy something they worked hard for, and at the same time create a very huge impact to people around them—altogether, these mash up into something that reflects what Pharmaton is all about.

By providing healthy energy that lasts, Pharmaton aims to fuel our inner resolve to succeed and leave a lasting imprint to the lives of the people we really care so much about. “By inspiring more Filipinos to cause a positive change to our society, Pharmaton hopes to empower life changers to stand out and make a difference—whether it be by altering perspectives, raising the standards of one’s industry, or making a part of the world more livable than it used to be,” ends Jalgalado.

I guess you’re now interested to know more about this Life Changers’ Challenge: Success in Numbers contest as much as I do, so please read on.

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Life Changers’ Challenge: Success in Numbers Contest Mechanics

Who can join?
Individuals or groups of up to 3 members who are charged with vitality, passion and the desire to create impact. Participant/group may be independent or tied to an existing organization. At least one member of the group must be in the Philippines on the week of the competition to present the proposal. Participants must not be affiliated with Boehringher IngelheimThe ultimate winner receives a PHP 1 million grant to CHANGE LIVES!

That Life-Changing Idea
Participants need not start from zero. Projects that have already begun implementation may still be entered into the contest for as long as the idea will be executed in a new area and will affect a different community impact lives in the areas of education, entrepreneurship and livelihood, environment, health, and public safety. Category overlaps are permitted. The proposed project must be able to yield some tangible results within two months upon the start of execution.

Submission of Entries
All participants (all members of the team, for group entries) must like the Pharmaton PH Facebook page. A member from each team must fill out an online form and upload their video proposal (maximum duration: 3 minutes; maximum file size: 150MB) to our microsite. The video must have a short and catchy title communicates relevance, innovativeness, and projected impact. In support of the video, they must also submit a written proposal containing: 
Concept Summary: Gist of the project that conveys its impact and excites the reader in 1-3 sentences
Projected Impact: What community the project will affect and how many people will benefit.
Context: The problem that needs to be addressed and why the public should care about it
Implementation Strategy: Detailed description of how the project will achieve objectives. Must include the stakeholders that need to be involved and the roles they will play, the tools to be used, and the execution process.
Budget: How the money will be spent/projected costs.
Timelines: Calendar of activities and projected results. Must include projected results after two months and after a year.

Submission of entries is from April 28 - June 12, 2015. Pharmaton reserves the right to reject proposals it deems exploitative or inappropriate.

The Public as Agents of Change
Entries get automatically uploaded to Youtube. Once video has been cleared, uploaded on Youtube and embedded on the website, participants and other users may start liking the video. The three videos with the most number of likes on the microsite (http://life-changers.ph/will be added on the "featured videos" list.

To encourage engagement and discourse, we will invite the public to share their insights and suggestions on any of the projects via Facebook. Those who have suggestions must use #LifeChangers and #PharmatonPH for tracking purposes.
The contestants may revise their concept as per the suggestions which they feel will make their project more impactful, interesting, or feasible. This, however, would mean that the number of likes would go back to zero (0). Every revised version must be treated as the final copy of the video. Previous versions will be taken out of the microsite (http://life-changers.ph/but are still viewable on Youtube.
Recommended: Contestant can share the video on their personal pages to promote their most updated entries and encourage friends to like the Pharmaton page.

The participants must update their write-ups to reflect the changes in the proposal.
Contestants are allowed to make as many changes as they want until 12 June 2015, 11:59 PM, the deadline for submission of entries.

How they are measured?
Pharmaton will grade the entries based on the following criteria:
Lasting Impact (30%)
Showing the Importance of Lasting Physical/Mental Energy in the Video and Execution (20%)
Feasibility (20%)
Innovativeness of the project/concept (20%)
Votes made through the microsite (10%)

The 10 finalists will be announced on the microsite and on Pharmaton's social media platforms on June 15, 2015 at 6:00PM. The public may continue voting on the microsite (with the option of sharing this on social media) as soon as the results are out. Voting ends on June 30, 2015 at 7:00PM.

Life Changers Take the Stage
The finalists will present their elevator pitches (max: 5 minutes) before a panel and audience on the final event on June 30, 2015. The panel of judges will consist of the Life Changers ambassadors and other panelists. The final score will be determined by the following:
Scores from panelists
Projected Impact (30%)
Seamlessness of the plan (20%)
Exhibiting energy during the presentation (20%)
Innovativeness of the idea (10%)
Votes made through the microsite (10%)
Positive social media mentions from the time they posted their entry to an hour before the pitch (10%)
Our winner will be awarded the opportunity to change lives.

Life Changers' Chronicles
Every important step in the implementation of the life-changing proposal will be documented on social media and the microsite to show how Pharmaton is part of one's journey to change lives.
This will have updates at least once a week and will be published as a video at the end of the campaign (August 31, 2015).

PHARMATON PRODUCT SHOT
Pharmaton

Pharmaton, with the unique combination of Ginseng G115 and deanol, provides sustained energy and mental alertness for life changers to fulfill their visions and go beyond themselves.

For more information, visit Pharmaton Facebook page at http://www.facebook.com/PharmatonPH.


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