“Say NO to NGILO” with the new Sensodyne Mouthwash + Win Trip for Two to KoreaSunday, June 07, 2015
Happy Family Day fellas! I bet most of you guys are out with your families and loved ones and spending Sunday as the day of creating great little moments and discovering places and foods. However, having sensitive teeth ruins our day and instead of having more fun we will just lay low and sit back and look your loved ones enjoying the day where you wish you could join them. Sad, noh? But worry no more because GSK aims to fight to stop teeth sensitivity with “Great Little Moments” campaign and had just launched the new Sensodyne mouthwash that would make us “Say No to Ngilo.”
Say No to Ngilo
Did you know that 9 out of 10 Filipinos suffer from sensitive teeth or pangingilo? Characterized by a short, sharp, shooting pain, which many sensitivity/pangingilo sufferers often choose to just endure, the discomfort caused by sensitive teeth may only last for a short period, but the emotional effects of missing out on those precious moments with your loved ones over food and drinks has a far longer impact. With the launch of the new campaign, GSK is introducing the new Sensodyne Mouthwash to complement its toothpaste and complete its expert sensitivity regimen to help consumers put an end to teeth sensitivity.
Sensodyne Mouthwash has all the benefits of a regular mouthwash like providing lasting freshening effect, and fluoride to strengthen teeth and protect against decay. It’s alcohol-free plus it gives pangingilo relief. It has two variants (Cool Mint and Extra Fresh 250mL) at Php165 SRP. The mouthwash is distributed in major supermarkets and drugstores nationwide.
How Sensitive Teeth Occurs?
Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to the tooth’s nerve center and triggers the pain you feel. Other things that can cause sensitive teeth are:
• Brushing too hard or using a hard bristled toothbrush
• Teeth grinding
• Gingivitis (gum disease)
• Receding Gums
Last year, GlaxoSmithKline, the makers of Sensodyne, the #1 sensitivity toothpaste in the Philippines which is also recommended by dentists, spearheaded the “Say No to Ngilo” advocacy where dentists, consumers and Sensodyne came together to enjoin everyone to heed the call to take action to no longer endure the discomfort of pangingilo.
“Great Little Moments” Campaign
And this year, GSK and Sensodyne takes the advocacy a notch higher with the launch of “Great Little Moments” digital campaign which encourages Filipinos not only to “Say No to Ngilo,” but also share their experiences after converting to Sensodyne and how they are able to fully enjoy their great little moments sensitivity-free.
The digital campaign encourages consumers to share their “Great Little Moments” in the Sensodyne Philippines website (www.sensodyne.com.ph) by uploading a photo of a moment (eg. sipping hot chocolate, eating halo-halo, etc.) they can now fully enjoy because they are pangingilo-free. Winners of the contest will win a trip for two to South Korea.
As what Sensodyne brand ambassador, Luis Manzano says: “For those who have sensitive teeth like me, I know you’d agree that it is not something you can just ignore. Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable moments with your loved ones.”
So, if you have pangingilo, switching to Sensodyne to replace your regular toothpaste and mouthwash can make a big difference not only in your enjoyment of everyday life, but also in your overall oral health. Don’t let the pain of sensitivity get in the way. Say No to Ngilo and Yes to those Great Little Moments!