The search is ON for the first “Modèle Philippines"

Friday, October 30, 2015

An anonymous mannequin doesn’t become a cover girl overnight, nor does a boy next door become a runway gentleman the next day. An unknown or inexperienced model needs all the honing, polishing and nurturing on the rudiments of modeling that he or she can get to make it big in the industry.

Fortunately for newbies, an undertaking envisioned to be the most glamorous, most prestigious and game-changing modeling contest in the country, Modèle Philippines, will be presented by the Zen Institute with A Concept as producers, legendary designer/model discoverer Renee Salud at the helm.  The contest will be in partnership with the country’s most esteemed models’ guild, the Professional Models Association of the Philippines (PMAP).

Left to Right: Renee Salud, Project Director; Angel Agustin-Co, outgoing PMAP President; Dr. Mary Jane "MJ" Torres, President of Zen Institute; and Raphael Kiefer, PMAP President.

Modèle Philippines will conduct a nationwide screening process, from the cities to the hinterlands, to discover and mentor aspiring or experienced models with immense potential to become the next Filipino model archetype and influence the course of professional modeling in the Philippines. It is also PMAP’s first foray into modeling contests after 28 years of existence.

The contest aims to attract “premium” candidates through handsome cash prizes, upgraded non-cash prizes, talent contracts, product endorsements, plus automatic membership into the elite circle of models that is the PMAP. Girls must at least be 5’8 tall with a waistline of 24 inches, while the boys must at least be 5’11 tall.

Go-see judges shall narrow down the list to 10 male and 10 female model-aspirants competing for the title They will join modeling greats and PMAP alumni such as Tina Maristela Ocampo, Marina Benipayo, Tweetie de Leon, Apples Aberin, Patty Betita, Phoemela Baranda, Rissa Mananquil and many iconic others.

The competition is unique in the sense that the stalwarts of modeling – all luminaries of PMAP -- will serve as mentors to the contestants. Model mentors from the ranks of PMAP will be matched to each of the candidates.

The competition will have four preliminary “challenges.” Each challenge is to be preceded by a master class to be conducted by a fashion luminary (model, photographer, stylist, director, etc.). These are the Catwalk Challenge, the Model Look Challenge, the Face Challenge and the Body Challenge.

The first Modèle Philippines winner will receive a high level of exposure in the modeling world, the opportunity to work with the industry’s best, a one-year endorsement contract with Zen Institute, a fashion spread in a top fashion magazine, free trip to Thailand and a cash prizes.

If you have what it takes to be the first MODÈLE PHILIPPINES winner, please contact The Zen Institute at (02) 412 2528 or (02) 4411 712.

Anyways, plan your travels ahead and score big discounts!



Have a great time!

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