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Take your “Freedom List” Challenge with Physiogel’s #FreeInMySkin Movement

As a woman, I like and love to empower more women to be the best version of their selves. It could be easier to say it than done but I do believe that daily reminders on how to look and feel good will depends and starts from their own choose. Though, sometimes we are bit skeptical in choosing our best partner with regards to the products that we applied on our skin. I am one of those women who rather not to apply anything because I am afraid that instead of making my skin looks better, it will just damages it. Having a sensitive skin is somewhat makes me doubtful with a certain product and trying it is not an option at all. 

But good thing, that there is GlaxoSmithKline’s (GSK) mission is to help people do more, feel better and live longer. In line with this mission, GSK’s Consumer Healthcare division and Physiogel, its flagship skin health brand, aims to help Filipinas and all women across Asia, to be free from dry and sensitive skin. Physiogel believes in freeing the strength in sensitivity. Yeah, innovation is a key but the thinking how sensitive Filipina women skin is the most important thing to consider.

With that said, did you know that?

•  Dry and sensitive skin affects 60-70% of Filipino women, and impacts on their quality of life as they are unable to fully embrace living life to the fullest.
•  Physiogel is a differentiated, science-based, dermatologist-recommended solution for dry and sensitive skin.
•  Physiogel’s Free In My Skin campaign seeks to enable women to find the right solutions to free themselves from dry and sensitive skin.
•  Patti Grandidge is Physiogel’s Brand Advocate of the FIMS Movement.

On good skin days, women are naturally more confident presenting their best face to the world. When women love how their skin looks and feel; they want to go out and enjoy themselves, meeting people, making connections, and taking on the world.

However, the opposite holds true, too. When they experience bad skin days with their skin feeling 'dry, red and itchy', they are uncomfortable and easily irritated. When their confidence dips, women feel more vulnerable.

The research from the GSK Skin Health Asia Pacific Consumer Report 2014 shows that, more than 50% of women across Asia experience sensitive face and body skin in the past 12 months. One out of two women will not visit a skincare professional for their skin condition. The same study shows that 71% and 61% of Filipinas have sensitive face and body skin, respectively.

The New Physiogel


And with the #FreeInMySkin movement of Physiogel starts with self-discovery. Physiogel aims to help women to be more aware of themselves so they can uncover their full potential. It challenges Filipinas to look past their skin insecurities in the hope of helping them fulfill dreams they have always wanted to achieve. And this journey to self discovery starts with taking the Freedom List Challenge, Physiogel’s suggested guide in the form of a lifestyle online quiz that is a representation of what women can achieve when freed from dry and sensitive skin.

The Freedom List Challenge starts with a 5-question quiz:

1. Which fitness activities give your skin a post-workout glow?
2. Your potential is limitless, so what’s your dream job?
3. How do you like to show off your beautiful, strong sensitive skin?
4. Everybody has a dream “to do” list. What tops yours?
5. What is your dream holiday?

The result of the quiz provides a glimpse to one’s personality that ranges from being a savvy collaborator, inspiring innovator, charismatic motivator and elegant sophisticate - revealing worthwhile hints that may help them embrace and live life to the fullest.Well, I did answered the quiz and the result is I am a "Inspiring Innovator." Yay! Know yours here:


The #FreeInMySkin Movement, now made more exciting by new additions with the introduction of the #FreeInMySkin website and Freedom List Challenge, is more relevant than ever because it is able to reach many Filipinas digitally across the nation. And because of its continuous success, from its conception in 2014, it has caught the attention of Mercury Drug. They too were encouraged to free many more Filipinas from dry, sensitive skin by making Physiogel products available across the country. And by the end of 2016, with its continued resonance with consumers, the Movement is expected to have rolled out to the rest of Asian markets.


The new Physiogel Daily Moisture Therapy line continues to be a differentiated science-led solution featuring the unique Physiogel BioMimic Technology® that works to soothe and repair the skin’s natural moisture barrier.

Dermatologists’ highly-recommend Physiogel Daily Moisture Therapy because it is non-comedogenic, and is free from soap, preservatives, perfumes and colourants. In fact, Physiogel is the #1 Most-Prescribed Brand by Dermatologists in the Philippines! And what’s more, Physiogel is made more accessible to Filipinas across the nation as it is available in Mercury Drug Stores and other leading pharmacies and supermarkets nationwide.

Patti Grandidge, Physiogel Brand Advocate 11
Patti Grandidge

PATTI GRANDIDGE: Physiogel Brand Advocate

TV host, model/entrepreneur, and blogger, Patti Grandidge is one of those who suffered from dry and sensitive skin. Patti remains to be the brand’s advocate as she embodies the Physiogel woman: smart, elegant, strong and empowered because she is free from dry and sensitive skin.

Patti shares that she used to be more conscious and watchful of what others would think about her skin. “That was sad. I would have liked to be out and about and go for more work, but a little thought would always be at the back of my mind wondering if my skin would be an issue or a hindrance. I was not free to do what I wanted to do!” she now says.

The following list is Patti’s answers to the quiz of the Freedom List Challenge:
1. Long run with music
 2. Raising my family
3. Relaxing on the beach
4. Starring in my own YouTube channel
5. Ocean excursion cruising to remote islands

This is what came up as her personality: Charismatic Motivator, that she is a mentor, a boss, a sister and a friend — and everyone’s role model. And that her inner strength and sensitivity touches others, convincing them to think big and conquer bigger.

Bianca Valerio, event host; Gikki Martija, Marketing Manager GSK; Justin Lladoc, Skin Health Category Lead, Heather Pelier, Incoming General Manager GSK; Dr. Ma. Teresita Gabriel; with Physiogel Brand Advocate, Patti Gra
Bianca Valerio, event host; Gikki Martija, Marketing Manager GSK; Justin Lladoc, Skin Health Category Lead, Heather Pelier, Incoming General Manager GSK; Dr. Ma. Teresita Gabriel; with Physiogel Brand Advocate, Patti Grandidge

Physiogel’s #FreeInMySkin Movement provides women with helpful guides like the Freedom List Challenge so they can share and talk about their skin “journeys” in their lives.

To fulfill its vision to help people do more and feel better, GSK is strongly encouraging Filipinas to discover their true selves by taking the New Physiogel Freedom List Challenge and join the #FreeInMySkin Movement. Log on to and take the Challenge yourself. 

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