SM Eco Bag Exhibit Launch; Reusing Plastic through ArtTuesday, September 09, 2014
Press Release. By now, everyone should know that reusing, reducing and recycling is everyone’s duty in the race to save Mother Earth. This key message will be delivered through art, with murals created out of reused plastic bags to be displayed by LOWE Philippines from September 5-14, 2014 at the Atrium of SM Aura Premier.
Called “Eco Bag” artworks, the murals are part of an award-winning campaign by advertising agency Lowe Philippines. The agency believes that the campaign, which aims to create environmental awareness about the improper disposal of plastics, can reach its intended audience more effectively by holding it at an SM mall. This project also coincides with SM’s own campaign that encourages its customers to use eco bags for their shopping needs.
Leigh Reyes, president of Lowe Philippines, said that the agency has been working with SM on various campaigns, including environmental solutions and disaster preparedness. “While plastic bags are still used, surely there can be creative ways to repurpose them,” Reyes said in her speech during the launch of the exhibit. “The award-winning plastic campaign to promote SM Eco Bags did exactly that. When we choose to reuse, whether it’s plastic bags or SM Eco Bags, we are all helping the environment, in our own small way.”
SM’s own Eco Bag project started in 2009, using National Artist Manuel Baldemor’s art as design. More artists later lent their artworks for the eco bag’s design. In 2012, the youth was empowered to help spread the message of sustainable shopping habits using reusable bags through a design competition. Today, eco-conscious shoppers have carried over 3.2 million of these reusable bags.
The Lowe campaign has received several recognitions from various prestigious advertising awards, including two Cannes Lions. Recently, it has been shortlisted for several categories of the Clio Awards.
Apart from the exhibit, shoppers are given the opportunity to participate by dropping their own used plastic bags in a bin that will be provided in the exhibit area. Plastic waste materials collected from this bin will be used to create a 4th art mural.