Julie’s Bakeshop and WFP Team up to Fight Hunger

New “Bayan” bread product to generate proceeds for WFP’s school feeding Programme.

The United Nations World Food Programme (WFP) and the Philippine’s largest bakery chain, Julie’s Bakeshop, have entered into an innovative partnership to fight hunger in the Philippines.

Signing of the contract for the team up of Julie's Bakeshop and WFP

Julie’s Bakeshop is launching a new product called Julie’s Bayan Sliced Bread, and will donate two pesos to WFP for every loaf of Julie’s Bayan Sliced Bread sold. From this team up you’re hitting 2 birds in one stone, because aside from the “Bayan” Bread that you will buy, you are also fight hunger in the Philippines. 

While nationwide in scope, proceeds from this initiative will exclusively benefit school children in conflict-affected areas of Central Mindanao through WFP’s Emergency School Feeding (ESF) programme, which provides on-site nutritious meals in targeted elementary schools in Lanao del Norte, Lanao del Sur, and Maguindanao. WFP implements its school feeding programmes in partnership with the Department of Social Welfare and Development and the Department of Education as well as the non-government organization Community Family Services International.

Madam Julia and her sister

The ESF programme helps to bring children back to school after a protracted period of displacement in 2008/2009. With the participation of Parent-Teacher Associations, it promotes a sense of normalcy in the lives of the families of the school children and enhances their participation in class.

from l-r : Me, Janesse, Madam Julia, Marj, Ate Jing

About Julie’s Bakeshop

Julie’s Bakeshop is the country’s largest bakeshop chain. Founded by Julia Gandionco in 1981, Julie’s Bakeshop today has more than 500 bakeshops. The opening of the first full franchise Julie’s Bakeshop on June 24, 1998, in Camiguin Island was a trend-setting event – one of the keys to Julie’s Bakeshop’s exceptional boom that solidified its nationwide market reach and leadership position in the bakeshop industry. Now regarded as among the hottest franchised businesses for entrepreneurs, Julie’s Bakeshop provides full management and marketing support to franchisees through its corporate organization, Julie’s Franchise Corporation (JFC). Julie’s Bakeshop is committed to serve quality hot breads to Filipinos. Visit Julie's website at http://juliesbakeshop.net or like Julie's in our Facebook page, Julie’s BakeshopOfficial Fan Page.

KC talks about WFP

About WFP

WFP is the world's largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries. WFP now provides RSS feeds to help journalists keep up with the latest press releases, videos and photos as they are published on WFP.org. For more details see: http://www.wfp.org/rss. Follow WFP on Twitter @wfp_media and @wfp_philippines.

Love,

Aylin