With the world steadily transitioning into digital, more and more of what we do is starting to transform to accommodate the change. And one great example of this would be the way we buy or shop.
Many people, and by that we mean the majority of us, have come to adopt virtual shopping as our norm—more so now that the pandemic has restricted the movement of people and the opening of stores.
This growing reliance on digital purchases is compelling businesses and brands to expand their operations online and on social media. And while social media and e-commerce come easily to some, especially those who have the budget to spend, to others it just doesn't.
And that's what's currently happening to small-scale Filipino business owners. Since social media marketing in the Philippines is becoming a staple for enterprises due to the rising popularity of online shopping, many are jumping on the opportunity without equipping themselves with the right tools and knowledge.
But that's why we're here! We'll give you tried and tested techniques on how you can utilize social media to drive traffic to your online store—further increasing your brand's awareness and sales.
So, if you're not already with us, you should be! Grab a pen and take some notes!
Choose the Right Social Platform
For those who are unaware, social media platforms offer different kinds of experiences. This means that the audience or users being accommodated on individual social networks differ greatly from one another.
Take for example Facebook and Instagram, the former offers a more professional approach to interaction, and most of its users are aged between 25 to 35 years old. Meanwhile, the latter's consumers are on the younger side, which means the language often used is casual in tone.
Many tend to disregard this consideration, which is why, more often than not, a lot of work on social media doesn't translate into sales, awareness, and interaction for online stores.
For this reason, it's integral for any business to properly identify the demographics of their business—those that are more likely to pay attention and buy the products or services you offer.
Once you do that, you'll be able to naturally grow the clicks to your online store, which could potentially translate into sales.
Defining Your Audience
Although social media platforms are varied when it comes to the services and premise they provide—some cater to the professionals (LinkedIn) and others are more youth-oriented (TikTok)—they still possess a very diverse population of users with different likes, tastes, and wants.
That being the case, you need to narrow down your target audience. If you just release content without thinking about who needs it and are willing to see them, you'll only be wasting your time and resources. And most awful of all, your online store's reach will grow stagnant and your sales - let's just say it won't be moving anytime soon.
But if you put the time and effort in carefully identifying the type of consumers that buy or are interested in your product, you'll be able to see steady growth - both in engagement and sales.
Keep It Social
While social media marketing is increasingly becoming a thing, it doesn't change the inherent nature of social networks.
That's why you should always be wary of how you present your brand on social media. It's not a smart move to be blatant when it comes to marketing, you also want to connect naturally with your audience without feeling or sounding too desperate for sales.
What we suggest you do is to find the right mix between marketing and socializing - this way you'll appear more authentic and professional.
Engage with Your Community
The very essence of social media lies in engaging. And if you're not doing any of that, you might want to rethink your marketing strategies.
Always entertain queries on your social media page and provide informative responses. Another effective way to engage with your community is by encouraging product reviews and posting user-generated content on your feed.
By doing this, you gain the trust of your target consumers. It will also make you appear more approachable and reachable, which will be advantageous in selling your products online.
Time Your Posts Appropriately
When it comes to social media, timing is everything. You should be aware of the activities of your target audience and when they're most active. That way, you'll make the most out of your post and you'll get the most interactions as well as views.
While posting regularly is a good thing, you should avoid overloading your audience with information. It's best if you give them a chance to process and take it all in. Because if you don't, they might turn off the notifications for your page, which is the outcome you need to avoid.
Create Captivating Content
Content will be the life-blood of your social media page as well as your online store. With that said, you should always put your best foot forward.
Your content will serve as the face of your brand, apart from your product. And making sure that you appear attractive to your customers will become your advantage. That's why you should only produce content that's of high quality and adds value to your business. Don't compromise!
Of course, you also have to format it in a way that will captivate your audience. Switch it up from interactive video, pictures, and illustrations.
Make Ads Your Friend
Now that you've narrowed down your audience and have made yourself known on social media through engagement and content, you should take your strategy to the next level.
And one effective way to take your social media marketing plan up a notch is by utilizing advertisements. Not just any kind, we're talking about targeted advertising.
Targeted advertisements refer to ads that are directed towards a specific group of people, specifically those that share the same traits, interests, and preferences.
Through its implementation, you'll be able to minimize wasted advertisements, which will save you a lot of funds and time.
Apart from this, targeted ads will also boost interaction since the audience you're showing it to is already interested in your product or service. This makes them more likely to click on your ad campaign, which means more views for your social media account and more visits to your online store.
A Reminder
While all of these tips will surely help you achieve the results that you want, it's still best to research and prepare beforehand. Jumping immediately on social media or whatever platform won't mean instant success - more often than not it will lead to the opposite, especially if you lack the necessary knowledge.
One way to equip yourself with the right tools is by consulting with experts in the field of social media marketing. This, you don't even have to worry about since agencies are abundant everywhere.
Another is by attending seminars or classes. You must understand that social media marketing is ever-evolving, which means there's always something new to learn about.
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