1780 by Sarisari, Where Local is the New PremiumWednesday, October 22, 2014
Howdy Darlings! What’s up? Well, the weather good and hope you have the best day of your life while me, myself, is catching up with my backlogs I am still enjoying my vacation leave staying at home. Meanwhile, I would love to share with you the grand launch that I have attended last week at Rockwell Tent organized by GeiserMaclang Marketing Communication Inc. on which I am very much honored and bliss to witnessed such great event.
The grand launch I will be talking about is the 1780 by Sarisari Store. It is an online portal that showcased the best of the Philippines. Sari-sari stores have long been a fixture of the everyday lives of Filipinos, providing a hub for communal interaction between customers and merchants, as well as among consumers. It is easily one of the Philippines’ most important spaces, contributing to the economic as well as the social well being of a community, and ingraining itself into the Filipino consciousness. But the world has become an internet industry, where everything from communication to information to business not only exists, but has become vital to everyday life. E-commerce has emerged from that burgeoning internet industry, answering people’s needs and desires for faster and more reliant services that brings convenient consumerism closer than ever before.
|people behind the 1780 by Sarisari|
|Puto Bumbong and Bibingka|
|another wine from South Tropics|
|with our puto bumbong and bibingka, with Yani here.|
Why 1780? Well, it is the 17 Regions, 80 Province and 1 Website that would answer a need to find a platform where a sari-sari, or variety, of products can be found, SimpleSoft CEO Erneil DyLim named his project after the iconic Filipino one-stop-shop. In providing a free space where businesses can market their products and where consumers can find what they’re looking for, SariSariStore.Com brings the communal interaction of merchants and customers to the online world. But even with the growing popularity of online retail stores and the variety of products available online, there are still areas where this platform has yet to make a sizeable impact.
During the launched, Dylim has a desire to reach out to small-time business enterprises and undiscovered gems around the country; he sought to provide another platform where these micro-entrepreneurs have an avenue to commoditize their products on a grander scale. With this idea in mind, a new project was born. Championing merchant empowerment and sustainable economic growth, 1780 by SariSari brings focus and creates demand for Philippine heritage products that have yet to make an impact in the market, highlighting the sheer variety of regional delicacies and crafts available in the Philippines and making these products easily accessible for Filipino families across the country. And what Ms. Amor Maclang said, “The Local is the new Premium.”
|Mango wine of South Tropics|
|Ms. Amor Maclang|
Beyond promoting the fruits of traditional Filipino culture, 1780 by SariSari attempts to empower each of its innovative and enterprising merchants by giving their customers the opportunity to fully grasp the history and tradition at the heart of each painstakingly handcrafted product. By highlighting the best that the Philippines has to offer in terms of gastronomy and craftsmanship, 1780 by SariSari looks forward to contributing to the economic growth of the whole country. Well, it is more of helping our countrymen from the 80 provinces by buying their products created from their hard work and creativity. Wherein, each and every ethnic products has unique stories across the archipelago.
|Sweet Patti Cupcakes|
|South Tropic Fruit Wine|
|and there's Bongga!|
|ready to eat salted fish|
|and there's Charito's Delights Corioso|
1780 brings in products such as non-traditional pili snacks from Bicol and Samar; fruit sauces, fruit jams, and fruit wines from around Visayas and Mindanao; and hand-crafted cloths and bags made of native materials.
|hand-crafted bags from Visayas and Mindanao|
In collaboration with a number of Philippine artisans, 1780 by SariSari puts a modern flair to a variety of traditional Filipino products. Owner of hand-crafted cupcakes store Sweet Patti Cakes – Patti Grandidge, exhibits a taste of the Philippines by creating limited edition cupcakes which incorporate Kablon Farms’ chocolate using organically grown cacao which tasted soooo good and we’re able to taste during the launch. Local designer and fashion influencer Amina Aranaz works in collaboration with one of 1780 by SariSari’s merchants to craft a bag and women's accessories using native Philippine materials, which will be sold exclusively on the site. Aside from promoting food and craft products, 1780 by SariSari is joined by traveler and tourism influencer Ivan Henares who discusses his advocacy towards heritage products and sites around the country.
|cocoa from Kablon Farms|
Initially introduced on the platform are products carefully sourced from five regions in the Philippines that are recognized as having high instances of poverty and political unrest, or were severely affected by the onslaught of Typhoons Glenda and Yolanda. Not just about giving merchants from small or distant areas access to the right buyers, 1780 by SariSari is also building relationships with conflict-stricken and poverty-stricken communities and providing them with more avenues to tell their stories.
Moreover, I was so excited to try the online shop. Thus, the next day I was able to navigate the site by signing up, choosing the product I want, add to the cart and pay. Voila, after 2 days, my purchased arrived on my doorstep, the Paniya Clutch’s Heart-shaped Amorina Red Clutch Bag.
|Amorina Red Cluth Bag|
To know more about 1780 by Sarisari, visit these accounts – Facebook | Twitter | Instagram | Website.
Have a great day ahead!
Have a great day ahead!